It discovers what is a slug and 5 tips to write it in such a way that Google falls tired on your feet


You don't know what is a slug? Then you have a fat problem, and not due to not knowing it (anybody is born knowing everything) but because he is something that affects of a way which you do not imagine to your positioning Web.

We go, that not to know what is lowers positions to you in the finders.

In order to put remedy to that, we told here you in what it consists, in addition to how you can change it and which are the keys so that he is perfect. In summary, everything what you need to know on the slugs.

And all that, accompanied by a gift in the end. 😉

What is a slug in WordPress?

The slug definition cannot be simpler: everything what there is after the domain in a webpage. That is to say, it is the part that it identifies in what place of a page you are. We see it with an example so that it is seen better.

You right now are in Well, because in that URL it is slug is “that-be-a-slug” and “” is our domain. And speaking of URLS and domain, you can read ours posts on URLS friendly, how to choose the perfect domain for your Web and its guide of purchase.

How to change the slug of your pages in WordPress

Because although it can seem lie, that so small text piece is very excellent within your strategy SEO and by that reason, it must be perfect. More ahead we told you how to have a slug of 10, but first it is to know how to change it.

It interests to You how to scale positions in the finders? Then you do not lose this post on the best keys SEO, or this with best plugins SEO for WordPress. Although not always you need to Google to secure visits.

1. Of form manual

As simple as to go to the part of above of the text editor and title, where the URL in blue comes, puncturing on the button that puts “To publish”. Now the slug has become editable and you can put the one that you want.


2. Of automatic form

The CMS par excellence allows you to form the slugs so that they are created thus of automatic form and, not to have to put all they by hand. For it, the steps to follow are:

  1. It enters the panel of the administration of WordPress.
  2. In the column of the left, it locates the mouse on “Adjustments”.
  3. In the drop-down one that appears, it punctures in “permanent Connections”.

Next, you will have in your screen the window that allows you to choose how you want that the slug for each page of your site is generated of automatic form, with options as:

  • Simple.
  • Day and name.
  • Month and name.
  • Numerical.
  • Name of the entrance (the best one).
  • Customized structure.

In this last one we will pause because, if you pay attention, down you have more bellboys with words between percentage symbols (%), why they serve? So that WordPress assigns of automatic form, for example, the year of publication if you use %year% (that is very useful for posts of the type “the best beaters of the añoQueSea”).

And finally, passes by stop the warning message that there is above because, as does not say, to change the slug of a page that already is online causes that it loses all their positioning and it begins from zero. So it handles with precaution this section.


Advice to write quality slugs

Once you know what is a slug and how to modify it, the moment arrives for teaching the indispensable keys to you to have slugs as the great G (and the rest of finders) want.

1. At the most simple, better

What in soccer it is known as “cortita and on the foot” is the same concept that you must follow for your slugs. In fact, the ideal is that it is only the keyword that you want to position. 

And that not it tenth we, but very same Google recommends that the suitable length is between 3 and 5 words. “that-be-a-slug” is 4, so ours so far it goes well. 😉

2. It separates with scripts

Because you must differentiate each word and it is not worth to do it anyway. That is to say, that would not be worth “queEsUnSlug” or “que_es_un_slug”. The best way to do it and the only one by that you must choose is by scripts.

The reason is not aesthetic nor nothing of that style, is that the robots of the finder par excellence translate them as spaces.

3. Nothing of strange symbols

It records this to fire in your memory: a slug only must contain words and scripts to separate them. As you see, we even cleared of the equation the numbers that, unless they comprise of the keyword, exceed.

Meaning that you do not have to use asterisks, parenthesis, quotation marks and other symbols of that style. The same happens with the tildes or the letter eñe, that you must replace by January (you do not worry, Google continues knowing of what you speak).

4. You cannot have 2 equals

This point is understood better if you imagine that the slug is as the national identity document of the webpages, cannot exist 2 with the same. Then the same happens with him and in fact, if you use Yoast SEO you the brand as a fatal error.

5. Bet always by the naturalness

Because although you write it thinking about the robots of Google, these have evolved much and every time they value plus the naturalness. For that reason the slug of this post is not “that-be-slug”, because it does not sound well, it seems forced and it is until ugly.

You do not lose of view that what it values more the great G is the experience of the user, and this it only can be good if all the content is friendly.

It still combines powerful slugs with a servant better

Promises are made to be kept and, now you know what is a slug, here you have your gift.

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And all that by to have only read a post! 😉